Free local SEO tool

Google Business Profile score.

Answer 17 quick yes/no questions about your Google Business Profile. You get a score out of 100 and a list of fixes, biggest impact first.

✓ Free · ✓ No sign-up · ✓ Works in your browser

0 of 17 answered
Set-up

Your Google Business Profile is verified

Your primary category is the most specific match for your main service

You have added relevant secondary categories

Your business name matches your real-world name (no extra keywords or locations)

Address or service area, phone and name match your website exactly

Opening hours, including holiday hours, are up to date

Profile content

Your website link and phone number are on the profile

The description (500+ characters) explains your services and the areas you cover

Your services or products are listed with short descriptions

You have 10+ real photos and added new ones in the last 30 days

You have a booking, appointment or quote link

Reviews

You have at least 50 Google reviews

You received a new review in the last 14 days

Your average rating is 4.5 stars or higher

You reply to every review, good and bad

Activity

You published a Google post in the last 7 days

Your website has a page for each main service and area you target

Common questions.

About this tool and how to use the result.

How is the score worked out?

Each question carries points based on how much it affects map pack rankings and clicks. The primary category and verification count most; posts and booking links count least. “Not sure” scores zero but is listed separately so you can check it.

Does a high score guarantee top three?

No. The score covers what you control on the profile. Rankings also depend on distance to the searcher, competitors and your website. A complete profile is the foundation.

Do you store my answers?

No. The score is worked out in your browser. We only receive details if you choose to send the form at the end.

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