Free local SEO tool
UTM link builder for Google profiles.
Get tracked links for every button on your Google Business Profile, so Google Analytics shows exactly how many visits and enquiries come from Google Maps.
✓ Free · ✓ No sign-up · ✓ Works in your browser
We recommend keeping source “google” and medium “organic”, so these visits stay in your normal Google organic numbers while the campaign name tells you they came from your profile.
Enter your website address to get a tracked link for each place on your Google profile.
Go to Reports → Acquisition → Traffic acquisition, change the first column to Session campaign and look for campaigns starting with gbp-. That shows visits, enquiries and sales from your Google profile.
Common questions.
About this tool and how to use the result.
Why tag my Google profile links?
Without tags, visits from your Google profile are mixed in with ordinary Google search. With them, you can see what your profile actually brings in.
Can UTM tags hurt my rankings?
No. Google does not use them as a ranking factor. Keep the link pointing at the right page (ideally the matching location page).
Why medium “organic” instead of “gbp”?
Visits from your profile are unpaid Google traffic. Keeping “organic” keeps your reports consistent, while the campaign name (gbp-…) tells you they came from the profile.
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