Review velocity: Review velocity is the rate at which a business earns new reviews over time. A steady flow of recent reviews signals an active, trusted business to customers and to Google.
Why it matters for local businesses
Fifty reviews from three years ago carry less weight than a few new ones each month. Customers also read the newest reviews first, so a steady flow keeps your profile looking current.
How to get it right
- Ask every happy customer, at the moment they are most satisfied.
- Make it easy with a short review link or QR code.
- Spread requests evenly rather than in occasional big pushes.
Common mistakes
- Asking only once a year, then sending dozens of requests at once.
- Offering rewards for reviews, which breaks platform rules.