Review gating: Review gating is asking customers how happy they are first, then sending only satisfied customers to leave a public review. Google's policies prohibit it, so it puts your profile at risk.
Why it matters for local businesses
Gating can look like an easy way to protect a rating, but it breaks Google's rules and can lead to reviews being removed or penalties. Asking everyone and replying well is the safe approach.
How to get it right
- Send the same review request to every customer.
- Collect feedback separately if you want it, but do not use it to filter who gets the review link.
Common mistakes
- Using review software that only shows the Google link to happy customers.