LocalBusiness schema: LocalBusiness schema is structured data added to your website code that describes your business in a format search engines understand, including your name, address, phone, opening hours and the area you serve.
Why it matters for local businesses
Schema removes guesswork for search engines and can support rich results. It also reinforces that your website and your Business Profile describe the same business.
How to get it right
- Add LocalBusiness or a more specific type, such as Dentist, to your location pages.
- Match the details exactly to your Business Profile.
- Test your markup with Google's Rich Results Test.
Common mistakes
- Marking up an address the business does not actually operate from.