NAP consistency: NAP consistency means your business Name, Address and Phone number appear in exactly the same way on your website, Business Profile and every directory. Consistent details help Google trust that all the listings describe one business.
Why it matters for local businesses
After a move, a rebrand or a new phone number, old details often linger online. Conflicting information can lower rankings and send customers to the wrong place or number.
How to get it right
- Decide on one official format for your name, address and phone number.
- Update your website, Business Profile, Apple and Bing listings first.
- Find old listings and correct them, starting with the most visible ones.
Common mistakes
- Using call tracking numbers in a way that changes your main listed number everywhere.