Citations & data

Data aggregators.

Local SEO glossary · explained in plain English

Data aggregators: Data aggregators are companies that collect business information and distribute it to many directories, apps and map services. In some countries, correcting your details with the main aggregators updates many listings at once.

Why it matters for local businesses

If an aggregator holds old details, they can keep reappearing across the web after you fix individual listings. Correcting the source saves repeated clean-up work.

How to get it right

  1. Find out which aggregators supply the directories in your country.
  2. Submit your correct details to them before fixing individual listings.

Common mistakes

  • Fixing dozens of small listings while the source still spreads old data.

Related terms

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