Service area pages: Service area pages are website pages for the towns or suburbs a service-area business covers, explaining the services offered there and showing local work. They help the business appear in searches beyond its base location.
Why it matters for local businesses
For trades and mobile services, these pages are one of the few ways to extend visibility into nearby areas, as long as each page is genuinely useful.
How to get it right
- Prioritise the areas that bring the most valuable jobs.
- Add local proof to each page, such as projects, photos and reviews from that area.
Common mistakes
- Creating hundreds of near-identical pages for every postcode.