Local search intent: Local search intent is when a search shows the person wants a business or service in a particular place, either by naming the place or by needing something nearby. Google responds with the map pack and local results.
Why it matters for local businesses
Recognising local intent tells you which searches deserve location pages and which belong in general guides. Pages that match the intent behind a search rank better and convert better.
How to get it right
- Group your keywords into local searches and general information searches.
- Build location and service pages for local searches, and blog posts for information searches.
Common mistakes
- Targeting national informational keywords and expecting local calls.