Call tracking: Call tracking uses unique phone numbers to show which marketing channel or page produced each call. It lets a local business see how many calls come from its Business Profile, website or ads.
Why it matters for local businesses
For many local businesses, calls are the main lead. Without tracking, you cannot tell which work is paying back.
How to get it right
- Use a tracking number as the primary number only where your setup keeps your main number consistent, such as listing it as an additional number.
- Record calls by source and connect them to bookings.
Common mistakes
- Changing your main number everywhere, which harms NAP consistency.