Dominating local search & map packs
Local SEO for Lawyers
in Wellington.
When someone in Te Aro or Thorndon searches for a lawyer, Google shows three businesses on a map. We help law firms in Wellington become one of them.
By Jagdish Prajapat, Local SEO Expert & Growth Consultant · Last updated
- Win the Google Map 3-Pack — A tuned Business Profile, local schema and citations that put your law firm in the top three for searches across Te Aro and Thorndon.
- Clean local data — Consistent name, address and phone details across NZ Law Society Find a Lawyer, Finda and every New Zealand directory that matters.
- A lasting asset — Organic map visibility keeps bringing calls from Wellington without paying for every click on Google Ads.
Trusted by 1400+ businesses since 2014.
From local service firms to well-known brands, the same local SEO process behind their growth is used on every project.
The problem
Tired of SEO agencies that don't understand Wellington?
Rankings, but no calls
Many agencies chase national blog traffic. Lawyers in Wellington need people close by searching "family lawyer", not readers from the other end of the country.
Losing "near me" searches
Legal search is crowded with large firms and online legal services with bigger budgets.
Messy listings and schema
Different addresses or phone numbers on Google, NZ Law Society Find a Lawyer and old directories confuse Google and push your law firm down the map in Kelburn.
Rising cost per lead
Conduct rules limit how lawyers can advertise, so content must stay accurate and professional. Paying per click for every Wellington lead gets expensive fast.
How we work
How we do local SEO for lawyers.
Google Business Profile optimisation
Google ranks map results on relevance, distance and prominence. We fix your law firm's profile so it is eligible to rank across Wellington.
- Primary category set to “Law firm”, with tested secondary categories
- Name, address and phone made identical everywhere
- Duplicate or unclaimed listings found and merged
- Services, photos and weekly posts aimed at Te Aro and Thorndon
- LocalBusiness schema with exact coordinates on your site
If Google sees conflicting details, it drops the listing from the 3-pack rather than risk showing wrong information.
- NZ Law Society Find a Lawyer
- Finda
- Yellow
- Google Business Profile
- Bing Places
- Apple Business Connect
- NoCowboys
Search it yourself
Searches we target in Wellington.
Want to chat about your law firm?
Need more calls from local search in Wellington? Send us your law firm's name and we will show you where you rank and who is beating you.
- Free map pack report
- Top competitors named
- Replies Mon–Fri, 9am–6pm
12+ yearsJagdish Prajapat
Local SEO Expert & Growth Consultant
- 12+
- Years of core SEO
- 1400+
- Clients handled
- 100,000+
- Keywords tracked
Local search consulting for lawyers
Local SEO expert for Wellington lawyers.
Jagdish Prajapat is a local SEO expert and growth consultant with 12+ years of core SEO experience. Since 2014 he has handled SEO for 1400+ clients and tracked more than 100,000 keywords, so every plan is built on what has actually moved rankings and leads, not on guesswork.
You work with Jagdish directly. He audits your profile, sets the strategy and reviews the results himself, with no account managers in between.
What Jagdish fixes for lawyers in Wellington
Each practice area behaves like a separate market with its own competitors. We fix what holds law firms in Wellington back: a profile without “Law firm” set up properly, listings missing from NZ Law Society Find a Lawyer and no pages for Thorndon or Kelburn.
Pricing
Local SEO pricing for lawyers in Wellington.
Simple monthly plans for law firms in Wellington. No long contracts, and every plan starts with a free audit.
NZ$990/month
One location, one main service
- Google Business Profile optimisation
- 20 citations built or cleaned
- Review request setup
- Monthly rank grid report
NZ$1,890/month
One location, several services
- Everything in Starter
- 2 local pages a month
- Local link building
- Call and form tracking
NZ$2,990/month
Up to 5 branches or areas
- Everything in Growth
- A profile and page per branch
- Area pages across the city
- Quarterly strategy call
How to start
Three steps to page 1.
- Step 1
Book a 30-minute call
We look at your current map rankings in Wellington and your top three competitors.
- Step 2
Get a 90-day plan
A clear plan for your profile, citations and pages, aimed at the searches that bring lawyer enquiries.
- Step 3
Grow and track
We do the work, report monthly and adjust based on calls and bookings.
Service area · Wellington
Google local SEO for lawyers in Wellington.
Wellington is compact and hilly, so customers choose businesses they can reach quickly in their own suburb.
We plan your law firm's local SEO around how Wellington customers actually search: by area, by service and on their phone, usually wanting a lawyer close by.
- The capital, with a large public service workforce in and around the CBD.
- Walkable suburbs like Te Aro and Newtown have strong loyalty to local businesses.
We cover the whole of Wellington and postcodes 6011–6037, tracking map rankings in each neighbourhood so you can see exactly where customers find you.
- 📍 Te Aro
- 📍 Thorndon
- 📍 Kelburn
- 📍 Newtown
- 📍 Karori
- 📍 Miramar
- 📍 Johnsonville
- 📍 Wellington CBD
Common
questions.
Quick answers for lawyers in Wellington.
Can a small firm in Wellington outrank large firms?
In the map pack, often yes. Proximity, reviews and a focused profile beat large firms with no real local office.
Which practice areas should we target first?
We start where fees per matter are highest and local competition is weakest, confirmed with search data.
Does your work follow legal advertising rules?
Yes. We keep content accurate and within the conduct rules for New Zealand lawyers.
Which parts of Wellington do you cover?
We track rankings for lawyers across Te Aro, Thorndon, Kelburn, Newtown, Karori, Miramar, Johnsonville and Wellington CBD, plus anywhere else in Wellington you serve.
Lawyers near Wellington
- Lawyers in Lower Hutt (14 km)
- Lawyers in Blenheim (72 km)
- Lawyers in Palmerston North (125 km)
- Lawyers in Nelson (125 km)
- Lawyers in Whanganui (153 km)
Other industries in Wellington
Ready to grow in Wellington?
Let's fill your calendar.
Get a free audit of your law firm's map rankings in Wellington, or call us to talk it through.
- Business
- OptiNear
- Phone
- +91 93514 75720
- sales@optinear.com
- Area served
- Wellington (6011–6037)
- Hours
- Mon–Fri, 9am–6pm