Keyword stuffing in business names: Keyword stuffing in a business name means adding services or locations that are not part of the real business name, such as "Smith Plumbing Emergency Plumber London". It breaks Google's guidelines.
Why it matters for local businesses
It can bring a short-term boost, but it risks suspension, and competitors can report it. Many genuine businesses lose ground to stuffed names, so reporting them can also help you.
How to get it right
- Use your real-world name exactly as it appears on signage and documents.
- Report competitors who stuff their names through Google's suggest-an-edit or redressal form.
Common mistakes
- Adding keywords to your name because a competitor does.