AI Overviews for local searches: AI Overviews are AI-generated summaries Google shows at the top of some searches. For local questions, they can name or recommend businesses based on information from profiles, reviews and websites.
Why it matters for local businesses
As more people get answers from AI summaries and assistants, businesses with clear, consistent and well-reviewed information are more likely to be mentioned.
How to get it right
- Keep your profile, website and citations consistent and detailed.
- Answer common customer questions clearly on your website.
- Earn reviews that describe your services in natural language.
Common mistakes
- Assuming AI answers use different information from normal local SEO.